Direct Mail
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Agencies
Mailers Cheer Potter Rate Case Announcement
Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.
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Agencies
Golden Gouge
Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.
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Agencies
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more
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Agencies
Direct Mail Outpulls E-mail With Journalists
MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months
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Agencies
Scammed Out
Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just
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Agencies
Cricket Rolls Out First Direct Mail Campaign
Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will
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Agencies
Five-Year Falloff
Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association
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Agencies
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Agencies
PRC Endorses Mail Tracking Service
Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the