Special Reports

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic.  Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary…

How ‘Prepared’ CMOs Seized 2020

Partner Content

The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.

Getting Private Brands Right

Partner Content

Private label sales have been growing faster than national brand sales for several years. Now COVID-19 has accelerated that trend, creating a big opportunity for retailers. Find out what it takes to make the most of that opportunity and gain an edge on the competition.