Special Reports

The Ultimate 2022 Data Strategy Guide

The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

Lead Generator’s Handbook

Lead Generator’s Handbook

Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities -- to reach top prospects faster and drive more conversions.

People Attend Events–But They Join Communities

Partner Content

You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…

Conquering the Complexities of Identity Resolution

Conquering the Complexities of Identity Resolution

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.

Never Mind the Next Normal: Bring On the New Now

Partner Content

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…