Special Reports

The Unboxing Phenomenon is Booming—But Will It Stick?

Premiums and promotional items can be anything from an afterthought to a highly-coveted item that anchors conversations at a launch, conference or trade show. But, this year, as live events pivoted to in-home experiences, they’ve become just about the only touchpoints for marketers looking to strengthen connections. But are these unboxing kits just a stop-gap…

ACCOUNT-BASED MARKETING: TIPS FOR HITTING YOUR BEST TARGETS

Account Based Marketing (ABM) isn’t an entirely new approach, but the ways B2B companies can laser target their best prospects are constantly evolving. In this special report you will learn, specific tips on how to make ABM work for your marketing and sales department

Get Granular Insights That Turn Trends Into Actions

Partner Content

By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…

Bridging The Gap With Through-Channel Marketing Automation

In this conversation with BrandMuscle’s Richard Mendis, Chief Strategy Officer, you'll discover how through-channel marketing automation, or TCMA, allows marketers to maximize performance through managing brand assets and localizing them efficiently.