Special Reports

Next-Gen Customer Experience

No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales—and retention rates—skyrocket when CX is exemplary.

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

The Power of Personalization

In this Chief Marketer special report sponsored by Arm Treasure Data, we look at the personalization trends and tools marketers should consider to make the most of their customer data and optimize their martech spend.

loyalty marketing

Loyalty Marketing In The Data-Driven Era

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.

How SPIN Selling Can Improve Your Marketing

Partner Content

What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.