Powder your nose and smile for the camera, because if video isn’t already a part of your content marketing strategy, it will be soon. The good news is that while the quality of video marketing tech has gone up, the cost has dropped significantly.
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
