Special Reports

influencer

The Power of Influencers

Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

Join the Social Conversation

Marketers are working hard to seamlessly integrate their brands into the social conversation instead of just going for the hard sell.

Basketball Marketing Madness: How Brands Capitalize On Sports Fans [Infographic]

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.

From Fickle to Faithful

Enrollment in loyalty programs may be up, but participation is declining so marketers are updating their programs to increase participation and engagement