Special Reports

Exclusive B2B Lead Gen Survey

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

An Industrial Marketer’s Guide to Digital Advertising

Partner Content

TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.

Creating ABM Synergy

Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

Charting the Changing Customer Journey

Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.