Special Reports

2018 B2B Lead Gen Trend Survey

Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.

Exclusive B2B Lead Gen Survey

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

Basketball Marketing Madness: How Brands Capitalize On Sports Fans [Infographic]

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.

Optimizing Marketing Data

Marketers have a lot of data. But having a lot of data and optimizing the marketing data to make the most of that data are two entirely different things. Download this Special Report to...

Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making

Partner Content

TriComB2B’s guide provides business-to-business (B2B) marketers with a deeper understanding of the B2B customer’s buying process by exploring why the emotional quotient is more powerful than price and using technical comparisons to show how to use this knowledge to build effective B2B marketing campaigns.