THE SIX DIMENSIONS OF DATA QUALITY
Best practices for marketing departments to ensure your data is clean, accurate and actionable
Best practices for marketing departments to ensure your data is clean, accurate and actionable
An In-Depth Look at Google’s Search-Generative Experience
Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in…
How to Drive Revenue from Your First-Party Data
Data collaboration eBook
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…