Special Reports

2018 B2B Lead Gen Trend Survey

Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.

The Complete Guide to Social Media for B2B Marketers

Partner Content

Social media is everywhere, but are you maximizing your investments and using it as a lead gen tactic? Check out "The Complete Guide to Social Media for B2B marketers" for tips, tricks, and best practices.

Exclusive B2B Lead Gen Survey

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

experiential marketing

Experiential Takes on Multiple Roles

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.