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If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

The Human Rights Campaign has defied several commonly held bits of wisdom in its fundraising efforts:* Don’t aggressively upsell.* Don’t oversolicit core

TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

Cahners and Boucher Merge Databases Cahners Business Lists has combined its Computer Marketplace database with the 1.5-million-name DecisionMaker IT Marketplace

“I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in

In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open

A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker

THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost