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The U.S. Postal Service last week launched a limited test of a program for mailers that combines its Delivery Confirmation and merchandise return services.

Specialty Catalog Corp., South Easton, MA, had first-quarter 1999 net sales of just under $13.3 million, down only slightly from net sales of just over

MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.

E-mail-based direct marketer MessageMedia Inc., Boulder, CO, reported revenue of $753,527 for the first quarter of 1999. This is an increase of 168% over

On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed

The buzzwords of online marketing circle our heads like electrons around the nucleus of an atom: “one-to-one relationships,” “permission marketing,” “mass

Back in the 1940s, a fellow named A.F. Osborne came up with the term “brainstorming” to describe how a group of people can generate imaginative ideas

POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

Zipatoni gains a large partner.The Zipatoni Co. expects to receive new business through its partnership with The Lowe Group, the worldwide agency with