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JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,

The use of checks or other negotiable instruments in direct mail credit solicitations would be prohibited under a bill introduced last Thursday by Rep.

The Acxiom-Direct Media marriage may be at an end.Sources said that a letter of intent was signed on Monday for a merger between American List Counsel

Direct-to-consumer prescription drug ads — which rely heavily on direct marketing media — can sometimes backfire, according to wire service reports.

The Federal Trade Commission and the Coupon Information Center yesterday announced the results of a Coupon Internet “Surf Day.” Fifty-one Internet advertisements

dELiA’s Inc., a New York-based apparel cataloger, reported a net loss of $2.3 million for the quarter ended May 1.Net sales for the first quarter increased

Credit card direct marketer Metris Cos. Inc., St. Louis Park, MN, has received approval from the U.S. Comptroller of the Currency to exchange $200 million