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Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

History abounds with legends confirming the effectiveness of promotion. The Greeks, as a last resort, were able to change behavior of the citizens of

Between Jar Jar Binks and Dr. Evil, consumers have already been bombarded this summer with Hollywood-style marketing hype. But Warner Bros. added the

By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see

Six million people bought coffee at 7-Eleven this morning. And your brand could have been on the cups.As co-marketing spending tops $11 billion, packaged

Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a

Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional