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Catalogers enjoyed a strong spring season, and expected to do just as well in the summer, according to the latest trend survey from the Direct Marketing

One of the ways you can improve modeling results is to look for segments within your customer database that have different relationships to variables

A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

Grey Direct has purchased database marketing company MarketData Solutions. Grey, a New York direct marketing agency, will combine its existing unit, Grey

Wingspanbank.com is a virtual bank that reminds one of how boxing legend Muhammad Ali described himself: “Floats like a butterfly, stings like a bee.”The

David Ogilvy, the legendary marketing master, died July 21 at his home, Chateau Touffou, near Bonnes in France’s Loire Valley. He was 88.Although best

The Internet, which generated some $300 billion in revenue last year, should remain free from government regulation, the Federal Communications Commission’s

Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies

Business-to-business catalogers are mailing more to their existing customers – and making more money as a result, according to a survey conducted by Acxiom/Direct

Acxiom Corp., Little Rock, AR, confirmed reports that it will eliminate 250 positions, or five percent of its total work force. Last Thursday, its associates