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  • PRC to Try to Broker Deal Between USPS and CSA

    The Postal Rate Commission’s Office of Consumer Advocate (OCA) tomorrow will attempt to broker an informal settlement in the Continuity Shippers Associations

  • True North Combines Bozell With FCB

    Advertising agency True North Communications, Chicago, has merged its FCB Worldwide with Bozell Worldwide’s international properties and two U.S.-based

  • GAO Criticizes USPS for Mail Facility Building Delays

    A Congressional report released this week criticized the U.S. Postal Service’s approach to solving mail-processing by delaying construction on a facility

  • d’Elia’s Sales, Losses Increase in Quarter

    dELiA*s Inc., a cataloger and retailer based in New York, reported a net loss of $6.06 million for the quarter ended July 31., an increase over $143,000

  • Private Label Dips Downscale

    Affluent Americans abandon store brands and leave the door open for national brands to score with promos.One of the consumer marketplace’s most enduring

  • STREET TALK: Silicon Alley Comes of Age

    Few industries provoke such a cacophony of cheers and jeers as the Internet. Brown Brothers Harriman & Co. tracks merger and acquisition activity in Silicon

  • Counter Attack

    With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

  • What It Takes

    Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

  • GAO: Slamming, Cramming Instances Rise Sharply

    The General Accounting Office yesterday reported sharp increases in the number of consumer complaints about telephone companies cramming their bills with

  • Agencies

    Hey, MCI: Lay Off, Will Ya?

    Remember “behaviorism”?That was the now-discredited interpretation of human behavior by psychologist John B. Watson, who published his theory early in