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If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

When Phyllis Segawa found out she had hepatitis C, her biggest fear was taking the prescribed medication. She was so frightened about the devastating

Anyone thinking that the insurance direct marketing boom is over may be in for a shock. The number of companies writing property and casualty policies

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

Richard Thalheimer, the ever-restless founder of The Sharper Image, decided a few years ago to expand the company’s universe and makegreater use of all

Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver

This year’s Market Leaders roster has a slightly familiar ring to it – the list includes veteran DMers like Fingerhut and The Sharper Image. Why do they

I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody