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The U.S. Postal Service’s Board of Governors announced Tuesday that some action on the long-anticipated rate case to be filed with the Postal Rate Commission

The Direct Marketing Association has upgraded its privacy policy generator to help marketers create online privacy policies that more completely disclose

Fingerhut Cos., Inc., Minnetonka, MN, and Cambridge, MA-based Torrent Systems shared the fourth annual NCDM Excellence Award yesterday during the final

Marketers that use clustering systems to segment targets into subsets by geography or economic status have a new set of criteria on which to slice and

Valassis Communications Inc., Livonia, MI, will discontinue its Canadian direct response division, Carole Martin Gifts, effective Jan. 28, 2000.”The decision

Yahoo! Inc., Santa Clara, CA, has initiated Spamguard, a few feature for Yahoo! Mail, to reduce unsolicited commercial e-mail.Spamguard, developed at

Internet marketer David M. Rothbart, who does business as Medimax Inc., was temporarily blocked Tuesday from marketing and selling home HIV-testing kits

There’s nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the

Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such

The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer