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New multiscreen megaplex theaters offering a wider selection of films and showtimes, among other diversions, are transforming moviegoers’ behavior. By

In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

There are rumblings that the Abacus Alliance isn’t serving up the response it once did, and that its decline is forcing some mailers to reduce their slice

One of the organizations expelled by the Direct Marketing Association for failure to comply with Privacy Promise is taking it lying down.All three organizations

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

Viatical settlements are a $100 billion industry that no one wants to talk about.”It’s a little thing about death and money,” says entrepreneur Sean Strub,

Nearly two-thirds of Americans believe Internet sales should be taxed the same as conventional sales, according to a poll conducted by the e-Fair ness

School supplies marketer Epylon.com is taking its first baby steps into the promising but volatile world of electronic commerce this month when it begins

An industrial-strength software company conceals a major product introduction with clevernessSometimes you can’t be sure what an ad’s real purpose is.Is