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Undeliverable rates of 50% to 60% are bad under any circumstances, but when a direct mail package costs upward of $15 they can drain a marketer’s budget.Such

Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART

HISTORICALLY, AMERICANS have always found ways to make a buck, no matter what. If anything, the Internet has heightened that drive.Case in point: A week

The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.

THE LEAD STORY in the December issue of DIRECT (“Don’t Be Lulled”) featured a pie chart indicating that in 1999, companies were spending 50% of their

THE NEW RATE case is one of the most illogical I’ve ever seen. Proposing the largest hikes for those who participate in worksharing discounts, it asks

Priceline.com generated $482.4 million in revenue in 1999, its first full year in operation, and has set a target of $1 billion for 2000 based on early

Hello Direct, Inc., San Jose, CA, a direct marketer of desktop telephony and equipment interface products, had fourth-quarter net 1999 net sales of $22.1

The Postal Rate Commission Monday rejected a bid by the U.S. Postal Service to either suspend hearings on the Continuity Shippers Association’s challenge