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Customer relationship management is often an exercise in sophisticated chaos. Massive resources are poured into “Star Wars” technology. Advance-degreed

In recent months a new high-speed data linking technology has demonstrated major improvements in both customer data accuracy and online transaction processing

SOME FAMILIAR FACES are gone from Columbia House, the New York-based music marketer. CEO Richard Wolter retired Feb. 2, and two weeks later 87 other jobs

IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In

The U.S. Postal Service anticipates a 25% drop in first class mail volume and revenue between 2003 and 2008 and unspecified declines in Standard A mail

While many marketers continue to determine success rates solely by clickstream or “eyeball” data–tracked by offer, list segment and campaign type–others

The Avon lady is getting wired.Instead of “Ding-dong! Avon calling!” customers may choose to respond to the click of a mouse. And the results could mean

The two biggest buzzwords in marketing – e-commerce and CRM – are linked in more ways than one. Each feeds the other, and both are, in turn, sustained

Talk about organized.Say, for instance, that you’re Ken S. Jones of Los Angeles. Today, Day-Timers, the Allentown, PA-based marketer of calendars and

YOU’VE SEEN IT countless times – the squirrel corpse in the middle of the road. “Road kill,” it’s called. A testament to the inability of a rodent to