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eCOST.com, a subsidiary of IdeaMall (formerly Creative Computers), will acquire Entrepreneur.com, a small-business Web site. The transaction is a stock

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating

Promotion marketing is the main ingredient in Toys “R” Us’s rebound recipe. Will the strategy work?The toy business isn’t always fun and games.For Toys

Dallas-based e-rewards has launched a “by invitation only” e-mail rewards program for consumers. e-Rwards members choose what topics they’re interested

It was an in-pack premium to arouse the Creature from the Black Lagoon.Titillating target-audience testosterone, the folks at Sports Illustrated tipped

Marketers are quickly catching on to the Internet as an easy, cost-efficient way to reach the masses, and are busy “reinventing the wheel” – using the

If you want to find out how leading-edge your organization is, take this little quiz. It’s made up of key questions that should help you grade your ability

Marketing agencies across the U.S. are already submitting entries to promo Magazine’s PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue

Continued from the February TELEDIRECT, here are more answers to real questions from real phone sales representatives I’ve received recently.Q. From Austin,