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Web site registration and a new “teaser” direct mail campaign have dramatically increased telephone response to an annual customer loyalty program sponsored

Cross-border direct mailers may be facing higher postage rates, especially for items bound for Germany, as the result of an unexpected court ruling in

Many women may be loath to admit it, but the song Marilyn Monroe made famous, “Diamonds Are a Girl’s Best Friend,” has more than a ring of truth today.

The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be

Barring a convincing case from the direct response industry, marketers stand to lose significant data sources under the strictest interpretations of the

Forget “and if you call now…”Today’s direct response television spots are driving their viewers to Web sites instead of to the telephone.Think “and

A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,

Just in case you’ve been in jail or on Mars for the past six months, the multimagazine subscription business is being devoured by the legal systems of

Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most

Home repair services broker JoeFixit.com combines the phone and the Web to improve customer serviceHave a leaky roof or a broken water pipe? Never fear,