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Interactive Television, DM Enabler

Not Practicing What It Preaches?

As two aftershocks rattled nerves yesterday in Seattle, exhibitors were packing up the last of their equipment at the Washington State Convention & Trade Center in Seattle after the first major earthquake to affect the region since 1965 struck Wednesday morning during the Direct Marketing Association’s net.marketing Conference & Exhibition….

Capitol Capital

Tools for determining the return on investment of your Web site

It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

InfoUSA, Omaha, NE, will make a $3 million prepayment on its senior debt credit facility. The company had borrowed $165 million in July 1999 to finance

EmailChannel Inc., Boca Raton, has closed its service bureau operations and cut staff to focus on its commercial e-mail management service, MyMailMutt.