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Timothy Koogle, Yahoo’s chief, resigned yesterday amid warnings that the companys sales would fall far below its pessimistic prediction for the first quarter…

Wireless advertising company SkyGo Inc., Redwood City, CA, said findings from its recently completed Wireless Marketing study suggest that permission-based

Online sales decreased from $6.1 billion in December to $3 billion in January, according to a recent survey by the National Retail Federation and Forrester

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

These days, the big challenge for marketers appears to be the need to create sponsorship programs that are that is, programs that are relevant to and

When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Still, this catalog’s marketing mix needs more spark