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U.S. Web-based marketing firm Netcentives Inc. plans to cut about 120 jobs and take other measures to realize approximately $40 million in cost savings this fiscal year. The move is expected to result in earnings per share improvements

By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It’s here and we know it. The question is how

Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now

Each year, the Society of Incentive Travel Executives, New York City, presents its Crystal Awards to the most innovative, the most enticing, and the most

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,

Larry Kimmel, new CEO at Grey Direct, predicts a return to direct response basics