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DM Gains Lead Neiman Marcus May Results
The Neiman Marcus Group, Inc., had revenue of $214 million for the four weeks ended May 26, up 4.9% from May 2000
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DM Gains Lead Neiman Marcus May Results
The Neiman Marcus Group, Inc., had revenue of $214 million for the four weeks ended May 26, up 4.9% from May 2000’s level of $204 million. When comparing
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NEW TOBACCO SUITS CHARGE ADS TARGET KIDS
Five tobacco companies were hit with a class-action suit last week for allegedly targeting ads to kids. The suits charge Philip Morris, R.J. Reynolds
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AD AGENCIES MOVING TO LABOR-BASED COMPENSATION
More than 67 percent of major U.S. advertisers use labor-based compensation agreements with their advertising agencies, up from 53 percent in 1997, according
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Live from New York: New ABC Rules May Free Magazines
Is there a glimmer of hope for publishers in this time of reduced mail universes and increased churn? Well, there may be a couple. One is the plan being
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New Products and Services
ImpowerMatch: A centralized database of information about marketers’ consumer data, which can be used to create “sponsored” email offers. Marketers register
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Ask Jeeves Acquires eTour Assets
Ask Jeeves Inc., Emeryville, CA, has acquired certain key assets of eTour Inc., a direct marketing and Internet company. Etour retains its debt and technology assets. …
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Poor Planning Caused Web Ad Plunge
The collapse in Web advertising spending is the result of an imbalance of supply and demand: too many Internet sites chasing too few ad dollars, said