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While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser.  New York City-based DC Comics

While Batman may not appear to be getting older, marketers behind the Caped Crusader’s licensing machine are getting wiser. New York City-based DC Comics

Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

Online advertising company DoubleClick Inc. , based in New York, will acquire e-mail marketing services provider MessageMedia for $41 million in stock.

Mailers hit with second postal rate hike this year

Surefire way of boosting e-mail response

New media sites cope with plunging market

Sizing Up ZIP, Household Data