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A persistent symptom of the softening economy has been layoffs and cost cuts. And the list industry is no exception. Earlier this week, list management

Lower catalog costs and a decline in spending on television advertising have helped Land’s End exceed Wall Street expectations by reporting a second quarter profit that reversed a year-ago loss.

Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted

The Direct Marketing Association (DMA), New York, has joined the Federation of European Direct Marketing Associations (FEDMA).

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

CONSOLIDATION CONCERNS In a story entitled Moving Targets (May PROMO), you report that while the in-store services sector increased 3.9 percent, Growth

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching