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DoubleClick Inc., New York, has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community,

The Internet generated 13% of all catalog sales last year, a significant increase over 1999, when overall interactive media generated 9% of total catalog

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

They say you should never forget where you came from and Ryan Partnership hasn’t. Opened as a packaged goods consultancy in 1984, the Westport, CT-based

Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham’s homegrown marketing services sibling, Beyond DDB

My mother had a distant cousin from Boston who’d visit us in New York occasionally. He was the classic Irish ne’er-do-well, with the flamboyance of a

Flu season was very, very good to Mark Shapiro. Tamiflu’s January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.

A changing industry has agencies honing business development skills along with promotion chops.

Yes, you do know this agency. This is the agency that sent Lucky Strike crews into busy metro areas to give free cups of coffee to the unloved huddles

The same trend that has been such a boon to agencies could turn into a bust. The long-running trend toward outsourcing among brand marketers has certainly