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To generate some interest in list rentals during a year of falling sales, some list management companies are offering tests as incentives for business.

Media services company, Zenith Media, New York, has launched a direct marketing unit. The new division, Zenith Direct, led by Joe Shain as president,

Shared Technologies Cellular (STC) Inc., Wethersfield, CT, is offering its prepaid phone customers membership in Club Connect, a new loyalty marketing

The Neiman Marchs Group Inc., Chestnut Hill, MA, said that it will likely record a fourth quarter loss of between ten and 15 cents per share, as opposed to the expected earnings of ten cents a share seen earlier.

Why a special section devoted to entertainment tie-ins? Because they work.  Technology is advancing and media is fragmenting, giving the public an unequaled

Delia’s Corp., which divested several subsidiaries earlier this year, saw its first-quarter revenue drop to $36.2 million, compared with $49.1 million

Norm Thompson Outfitters Inc. has switched from virgin paper to recycled paper in its Solutions catalog. The move comes after lengthy testing and research in an effort to increase the percentage of recycled paper in all three of the cataloger’s titles: Norm Thompson, Early Winters and Solutions.

DoubleClick Inc., New York has posted a new privacy policy at its Web site for public review, and is soliciting feedback from the privacy community, public