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That’s Show Business Music and TV deals increase spending 5 percent. New interest in tie-ins with musical acts including Britney Spears and television

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Was the economy in the early throes of recovery before the terrorist attacks? An e-mail survey conducted among DIRECT’s readers shortly after Sept. 11

Don’t bet the farm on the good news reported in the WEFA study yesterday. A survey conducted by the Direct Marketing Association shows far more depressing

The Internet generated 13% of all catalog sales in 2000, compared to 9% in 1999, according to a DMA study released yesterday at its annual fall conference.

On Solid Ground The need for results sends P-O-P soending up 18.1 percent. Point-of-purchase advertising is making a big comeback. Not in terms of spending,

Tight production controls, combined with the fact that direct mail campaigns are not put into the mail stream anonymously, make direct mail the safest

The J. Jill Group Inc. reported net income of $2.8 million for the quarter ended Sept. 29, a decline from $3.5 million during the same period last year.

Boardroom, the publisher of “Bottom Line Personal” is braced for trouble as anthrax reports poison the mail.