Search Results for: results

The European Commission (EC) is eyeing computer direct marketer Hewlett-Packard’s $25 billion proposal to buy Compaq Computer Corp. for possible anti-trust violations, though opinion is divided on whether the EC will have as much a problem with this merger as with another earlier this year, according to news reports.

Mail Abuse Prevention System LLC (MAPS) and Media3 Technologies have reached a settlement in a lawsuit filed after MAPS listed Media3 on its list of alleged spammers.

BUSINESS AS USUAL. It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, The bank called in our loans, our ceo has been

Direct-to-consumer medical marketing has exploded into a nearly $5 billion industry in recent years. The growth, however, has come in large part at the

South Norwalk, CT-based Beiersdorf, Inc. washed a lot of faces that fans never see this summer. The company ran a So Refreshing radio-and-sampling campaign

The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

Finalists for the PRO Awards 2001, take a bow. These days, most marketers are looking for killer concepts and uncluttered delivery mechanisms that will

Literal Targeting Web Dart, an online service from SportSource, Inc., Fort Washington, PA, enables marketing clients to lure customers online by giving

According to the 2000 Census, there are 32.8 million Latinos residing in the U.S., which means that one out of eight people (or 12 percent) is of Hispanic

After a review of more than 500 campaigns by dozens of senior-level marketing professionals around the world, results from four regional competitions