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Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.

As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent

In a multimillion-dollar campaign, Rodale unveils Organic Style People who care about the environment but also want to enjoy it are the target audience

The conservative business cases are often strong enough to justify your proposal while giving management a wider margin for error A database’s ability

INCOME-EARNING OPPORTUNITIES are expanding for musicians employed by religious organizations, playing Christian rock or making recordings in the rap/hip-hop

The largest Internet tragedy that resulted from the hijackings is also the most ironic. As the first uncertain news reports unfolded and telephones and

The Right Start, Inc. has completed its acquisition of Zany Brainy, Inc. The $100 million purchase includes all of the operating assets of 187 Zany Brainy

The proposed mega-venture between Atlanta-based Coca-Cola and Cincinnati-based Procter & Gamble looks like it’s on the back burner, according to the soft

Livonia, MI-based Valassis Communications last week announced it was halting all funding of unprofitable print-at-home online couponer Save.com and as

Atlanta-based NASCAR last week launched a multi-partner, multi-channel Race for the Championship balloting program through which consumers vote for their