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What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

Consumer privacy was a hot topic at the Promotion Marketing Association’s Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,

British Airways spent about $100,000 this fall on its first business-to-business mail campaign, hoping to encourage a select group of travel agencies

Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies

Mailers should encase bulk mail in tinted shrinkwrap and seal windowed envelopes with a protective film while the post office creates two new classes of first class mail and restructures the postage rate schedule. These were among a number of recommendations coming out of a recent mail security conference hosted by the General Accounting Office.

A panel of Connecticut legislators last week recommended the creation of the Office of Public Advocate to protect the privacy of state residents.

Yeck Brothers Co., the direct response agency founded in 1938 by John D. Yeck, has merged with Professional Marketing Communications, Inc. Both firms

Pier 1 Imports Inc. reported third-quarter net income of $25 million, a decline from $23.6 million for the same period last year.

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor