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Foster & Gallagher, Inc., Grand Rapids, MI, has sold its Walter Drake Inc., to San Francisco-based Brecon Capital, and a group of company managers. Plans

As a loyalty device, e-mail clicks with customers, 88% of whom say they have made a purchase as a result of receiving a permission-based electronic message, according to a new survey from DoubleClick.

The Reader’s Digest Association Inc. reported a net loss of $1.1 million for the quarter ended Sept. 30, a massive drop from net income of $22.3 million posted for the same quarter last year.

The captains of the catalog industry faced the national and trade press at the DMA show Tuesday afternoon to calm fears about mail security.

Serious Games Promotion activity rises as overall spending slips 1.6 percent. It was a fickle year for the specialty printing industry. While revenue

Welcome to Promo Sourcebook Plus. This powerful new tool places a wealth of information at your fingertips. With a few clicks of your mouse you can identify,

That’s Show Business Music and TV deals increase spending 5 percent. New interest in tie-ins with musical acts including Britney Spears and television

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Was the economy in the early throes of recovery before the terrorist attacks? An e-mail survey conducted among DIRECT’s readers shortly after Sept. 11

Don’t bet the farm on the good news reported in the WEFA study yesterday. A survey conducted by the Direct Marketing Association shows far more depressing