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The U.S. Postal Service continued testing facilities around the country for anthrax contamination as it moved to reassure consumers that it was not inadvertently

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

Campaign: Motorola V2397 Launch Agency: The Zipatoni Co., St. Louis Client: Motorola, Schaumburg, IL Looking to help Motorola score a direct hit with

New Page 1 “I know this campaign is old, but I still think it’s great.”  That’s how one industry expert apologetically offered his nomination for Best

Highly creative promotion professionals are continuously looking for innovative promotions that can successfully build a brand. Competition and clutter

A COMMON PROBLEM that has resulted in the demise of so many dot-com companies is the difficulty of achieving critical mass. You need a large customer

FOR YEARS MANY TRADITIONAL ADVERTISERS and even some direct marketers have viewed direct response television as a specialty medium used only for selling

Two million pieces of standard A mail are now stranded at the U.S. Postal Service’s mail processing facility in Bellmawr, NJ.

Top USA Corporate Premium Product Buyers/Inquirers The 37,433 people on this file have either bought from or inquired after Top USA’s customized premium