Search Results for: results

  • Former Weider CEO Files Suit over Loss of Job and Pay

    Douglas A. Peabody, the former CEO of Weider Publications Inc., has filed a lawsuit against the publisher claiming breach of contract after he was suspended from his position after 13 months on the job.

  • USPS Reports $1.7 Billion Loss

    The U.S. Postal Service reported a $1.7 billion loss for its current fiscal year. In the monthly meeting of its Board of Governors Tuesday, the postal

  • Privacy Notices Miss the Mark with Consumers: Survey

    Online privacy notices need some work. The large majority of Americans report that privacy notices are too long and complicated but acknowledge that they

  • Pump up the Volume

    There’s one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000

  • Dialog Awards: Can We Talk?

    Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

  • The Cautious Approach

    Procter & Gamble’s overseas error has already become legendary. An ad agency in Slovakia innocently mailed out 70,000 packages containing samples of P&G’s

  • Setting a Place Online

    If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of

  • Miracle-Ear Payment Fight

    Johnson & Quin Inc. has sued F.S. Marketing Service Inc., alleging that it failed to pay for four direct mail printing jobs. The jobs were conducted for

  • Mail Stream: A Report on Incoming Direct Mail

    Best Buy Electronics retailer Best Buy recently mailed a two-step campaign that used both e-mail and direct mail to announce an in-store sale for preferred

  • BMG Consolidates Music DM; No Layoffs Announced

    Bertelsmann will fold its music direct marketing operations into its existing U.S. businesses by Dec. 31