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Former Weider CEO Files Suit over Loss of Job and Pay
Douglas A. Peabody, the former CEO of Weider Publications Inc., has filed a lawsuit against the publisher claiming breach of contract after he was suspended from his position after 13 months on the job.
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USPS Reports $1.7 Billion Loss
The U.S. Postal Service reported a $1.7 billion loss for its current fiscal year. In the monthly meeting of its Board of Governors Tuesday, the postal
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Privacy Notices Miss the Mark with Consumers: Survey
Online privacy notices need some work. The large majority of Americans report that privacy notices are too long and complicated but acknowledge that they
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Pump up the Volume
There’s one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000
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Dialog Awards: Can We Talk?
Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers
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The Cautious Approach
Procter & Gamble’s overseas error has already become legendary. An ad agency in Slovakia innocently mailed out 70,000 packages containing samples of P&G’s
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Agencies
Setting a Place Online
If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of
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Agencies
Miracle-Ear Payment Fight
Johnson & Quin Inc. has sued F.S. Marketing Service Inc., alleging that it failed to pay for four direct mail printing jobs. The jobs were conducted for
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Mail Stream: A Report on Incoming Direct Mail
Best Buy Electronics retailer Best Buy recently mailed a two-step campaign that used both e-mail and direct mail to announce an in-store sale for preferred
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BMG Consolidates Music DM; No Layoffs Announced
Bertelsmann will fold its music direct marketing operations into its existing U.S. businesses by Dec. 31