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Editor’s Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies

Mailers should encase bulk mail in tinted shrinkwrap and seal windowed envelopes with a protective film while the post office creates two new classes of first class mail and restructures the postage rate schedule. These were among a number of recommendations coming out of a recent mail security conference hosted by the General Accounting Office.

A panel of Connecticut legislators last week recommended the creation of the Office of Public Advocate to protect the privacy of state residents.

Yeck Brothers Co., the direct response agency founded in 1938 by John D. Yeck, has merged with Professional Marketing Communications, Inc. Both firms

Pier 1 Imports Inc. reported third-quarter net income of $25 million, a decline from $23.6 million for the same period last year.

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor

Travelers has begun covering policyholders against identity fraud. The Hartford, CT, insurer has added protection against expenses resulting from the

Publicis Groupe SA has formed MarketForward, a company that combines Publicis Groupe’s global marketing expertise with recently acquired, patented applied

An event-based marketing program that generated 570,000 leads, and AUS$4.4 billion (roughly US$2.2 billion) in six months took the Gold Award at the National

A single trendy product, the Razor Scooter, had such an impact on 2000 Sharper Image Corp. sales that the company is presenting its financial results