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THE COURTS will have another chance to determine whether a letter sent to the Indiana GOP defamed InfoUSA and its CEO Vin Gupta. In February, a federal

Bill Badeau is a bit of an evangelist for online banner advertising. As chief marketing officer of Westport, CT-based CentrPort, a technology firm that

Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for

THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed

DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that

Hanover Direct Inc. reported a net loss of $1.8 million for the first quarter of 2002–an improvement over the $7.6 million reported during the same period last year.

A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move

Marketers looking to understand how multiple customer touches ultimately result in a sale will have a new tool at their disposal. Channel Match, a newly

A Republican fundraising letter offering pictures of President Bush taken on Sept. 11 has drawn both ire and contributions.

Ted Stevens, the Senate’s second-ranking Republican and long-time supporter of the U.S. Postal Service, said he is opposed to any legislative attempts