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Agencies
TV, Broadcast: Never Say Die
When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never
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Best Overall Campaign: Greener Pastures
Sure, now you love Shrek. But think back to that first time you heard the title. Didn’t it conjure up gross images of dislodging unwanted particles from
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You’ve Got Results!
There probably isn’t anyone unfamiliar with the line, You’ve got mail. Heck, they even named a movie after it. America Online had the country again mimicking
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Agencies
Random House Debuts Star Wars Continuity
Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official
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ITV Digital May Cut 1,400 U.K. Call Center Positions
About 1,400 call center workers are likely to lose their jobs as a result of the liquidation of U.K. broadcaster ITV Digital. The BBC reported on Wednesday
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R.R. Donnelley First Quarter Revenues Down 16%
Chicago-based printer R.R. Donnelley has reported first quarter revenues of $1.1 billion, down 16% from the same period in 2001. Including one-time items,
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Agencies
Lead Generation: Caller, You’re on the Air
Until recently, most direct response radio was limited to low-price offers for vitamins, music and household gadgets. The belief was that expensive merchandise
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Live from Government Affairs: FCC Commissioner Takes on Telemarketing
Predictive dialers continue to be a sore spot for consumers who are registering “a whole lot of complaints” with the Federal Communications Commission,
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E-Mail to Play Increasing Role in Budget Mix: Survey
Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.
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Provell Faces Nasdaq Delisting As Bankruptcy Looms
Provell Inc. has received notice from the Nasdaq National Market that it may be delisted on April 29. The company was cited for its failure to file an