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  • L90 to Restate Revenue Following SEC Investigation

    L90 Inc. will reduce its revenue by $8.3 million when it restates its operating results following an investigation of it financial records by the Securities and Exchange Commission, the company said.

  • L90 to Restate Revenue Following SEC Investigation

    The accounting periods affected include the quarter ended Sept. 30, 2000, the year ended Dec. 31, 2000 and the quarters ended March 31, June 30 and Sept. 30, 2001.

  • Naviant Pays $4 Million for Majority Stake in 24/7 E-mail Unit

    Naviant has bought a majority stake in 24/7 Real Media Inc.’s e-mail division. The new entity will be called 24/7 Mail Inc.

  • Home Video: Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

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  • Never Say Die

    When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never

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  • Greener Pastures

    Sure, now you love Shrek. But think back to that first time you heard the title. Didn’t it conjure up gross images of dislodging unwanted particles from

  • Back to the Bog

    It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

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  • Internet: You’ve Got Results!

    There probably isn’t anyone unfamiliar with the line, You’ve got mail. Heck, they even named a movie after it. America Online had the country again mimicking

  • Calls to Action

    Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

  • Fight for Your Rights

    During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became