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Books & Home Entertainment Division Leads Reader’s Digest Woes
The Reader’s Digest Association reported third quarter 2002 net income of $16.4 million, down from $27.9 million one year ago. Its revenue fell from $597.9
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Leahy Takes Aim at Senior Scams in Tough New Bill
Fraudulent telemarketers would face harsh penalties under as part of a sweeping new bill to protect seniors proposed by Sen. Patrick Leahy (D-VT). The
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Goosecross Cellars Shifts to Direct Mail
A dropoff in restaurant business after Sept. 11 forced winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move overstock
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USPS Asks Congress to Pay Off $900 Million Revenue Forgone Debt
The financially ailing U.S. Postal Service has renewed a request that Congress pay off a debt of more than $900 million to help it end fiscal 2003 in the black.
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Stumps buys Celebration Fantastic
(Catalog Age) Party and prom supplies cataloger Stumps has acquired gifts cataloger Celebration Fantastic. Terms of the deal were not disclosed. Stumps
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Harte-Hanks Hurt by Decline in DM Spending
Harte-Hanks Inc. has reported a first quarter revenue drop of more than 7% as a result of a decline in direct marketing. Revenues were $214.9 million,
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Task Force Offers Solutions for Improved Mail Service
The Mailing Industry Task Force has developed a number of programs and initiatives to add value to mail service and make it more customer friendly.
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Mail-Well Takes a First-Quarter Hit
Mail-Well Corp. blamed a continuing soft market for a first-quarter sales downturn. The company, which sells envelopes, labels and printing services,
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Court Says No Damages In Sale of Telemarketing Lists by Chase
A New York Court has dismissed a class action complaint against Chase Manhattan Bank, USA, ruling that consumers were not harmed by receiving third party telemarketing and direct mail solicitations.
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Reader’s Digest to Cut 100 Jobs, Trim Mail Promotions
The Reader’s Digest Association Inc. will cut 100 positions as part of a restructuring effort within its North American Books and Home Entertainment operations. It will also trim its mail promotion volume by 40%, eliminating “direct mail campaigns that are not generating acceptable contributing profits,” the company said.