Search Results for: results

A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move

Marketers looking to understand how multiple customer touches ultimately result in a sale will have a new tool at their disposal. Channel Match, a newly

A Republican fundraising letter offering pictures of President Bush taken on Sept. 11 has drawn both ire and contributions.

Ted Stevens, the Senate’s second-ranking Republican and long-time supporter of the U.S. Postal Service, said he is opposed to any legislative attempts

OfficeMax Inc. reported a profitable first quarter, with net income of $63.5 million versus last year’s loss of $16.6 million. This includes the previously

A class-action shareholder suit alleging violations of the Securities and Exchange Act has been filed against service provider L90 by the law firm of

Chico’s FAS Inc. reported April sales results for the four- week period ended May 4 increased 46.1% to $46.9 million, compared to $32.1 million in April

Arnold Worldwide was presented yesterday with the 2002 Multichannel Marketing Excellence Award for the campaign it created for client Royal Carribbean.

1 million pieces will be mailed annually Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official “Star Wars” Book Collection.

J. Crew experienced a 5% lift in demand on its Web site when it improved its analytics. The resulting revenue was significant enough to cover the costs of starting up the analytics program, eight months ago.