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WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

The Spiegel Group, once a shining example for catalog firms everywhere, is now struggling to survive. Its financial position is so precarious that were

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

YOU’VE READ THE ARTICLES. You’ve attended the trade shows. You’ve done your homework. And it’s become clear: Your company needs to use customer relationship

WE’VE ENTERED AN ERA in which sending 5 million e-mails isn’t a major novelty. Thus, a new significance appears, to haunt us creative types: Word massaging,

THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

Martindale-Hubbell, the venerable publisher of the Martindale-Hubbell Law Directory, has turned to the Internet to attract more small law firms. Legal

Marketing Werks doesn’t have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the

Ask four people to define and you’ll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.

J. Crew’s net loss deepened during its first quarter increasing to $12.1 million from $9.3 million a year ago. Headcount reductions and the departure of CEO Mark Sarvary generated pretax charges of $4.6 million, the company said. Sarvary left the firm on May 1.