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Coldwater Creek Reports Flat Second Quarter Sales
A shift in the timing of catalog mailings helped lead to flat second-quarter sales for Coldwater Creek, Inc.
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Defections, USPS Pact Help Boost FedEx 1Q Revenues
FedEx Corp. said customer defections from other domestic and foreign document and parcel shippers and its strategic alliance with the U.S. Postal Service
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Agencies
Mangled Mail
The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster
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Agencies
Better Marketing Reception
Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts
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Agencies
Web-Based Program Boosts Response
A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its
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Former Critical Path Executive Charged with Insider Trading
A former executive of Critical Path Inc. was sentenced Wednesday to six months in prison and two years supervised release for insider trading, according
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MCDONALD’S NAMES LIGHT GLOBAL CMO
McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy
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Euniverse Buys ResponseBase
eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.
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Consolidated Freightways Shuts Down Operations
(Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.
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Mood Rings
AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted