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Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter

Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Lands’ End has entered into a three-year licensing deal with the National Hockey League to produce an exclusive line of apparel featuring NHL logos. Called

Direct marketers interested in postal reform need to create their own legislative advocates if they want to see changes happen. That was the message Chris

Direct marketers interested in postal reform need to create their own legislative advocates if they want to see changes happen. That was the message Chris