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Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive

AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s

Not even the most experienced direct marketers could have predicted the events of September 2001 and the impact their aftermath would have on the industry.

Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile

SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do

Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

One of the blessings of a competitive market is that people can shop for the things that fit their needs. But one of its curses is that consumers sometimes

A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used

Ratification of the richest labor contract in the history of United Parcel Service by the its Teamster Union could trigger a hefty rate increase next

In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified