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Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

One of the blessings of a competitive market is that people can shop for the things that fit their needs. But one of its curses is that consumers sometimes

A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used

Ratification of the richest labor contract in the history of United Parcel Service by the its Teamster Union could trigger a hefty rate increase next

In a possible case of getting booted up, Jordan Rednor is stepping out of his role as president and coo of Chicago-based DraftWorldwide for an unspecified

About 50 consumers will each receive a payment of $500 after their credit card information was exposed via a privacy breach on Ziff Davis Media’s Web site.

BigDates.com, a marketer of an online system to help people remember and act on important dates, has entered into a cooperative agreement with online

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association study on the state of the list industry.

Alan Drey Co. Inc. closed its doors last Friday after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and continued operating losses, president Pat Patten said.

Casual Male Retail Group, Inc., will increase its catalog and e-commerce business alongside its efforts to grow its existing stores’ productivity, according