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A former executive of Critical Path Inc. was sentenced Wednesday to six months in prison and two years supervised release for insider trading, according

McDonald’s Corp., Oak Brook, IL, last week named branding guru Larry Light its global chief marketing officer. Light will set global marketing strategy

eUniverse has acquired online marketing company ResponseBase LLC in an all cash deal. The interactive entertainment network said it plans to retain all of ResponseBase’s 24 employees including senior management.

(Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.

AMERICANS are slowly beating back the uncertainty that hampered marketers after the Sept. 11 terrorist attacks, according to a recent survey conducted

Wee football helmets, speeding tickets, and cell phones grabbed consumer and employee imaginations and garnered 2002 Gold Key Awards from the Incentive

AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s

Not even the most experienced direct marketers could have predicted the events of September 2001 and the impact their aftermath would have on the industry.

Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile

SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do