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Online recruitment company SalesRecruits.com has increased its sales from $1 million a year to $1.5 million as a direct result of a new e-mail newsletter

Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Lands’ End has entered into a three-year licensing deal with the National Hockey League to produce an exclusive line of apparel featuring NHL logos. Called

Direct marketers interested in postal reform need to create their own legislative advocates if they want to see changes happen. That was the message Chris

Direct marketers interested in postal reform need to create their own legislative advocates if they want to see changes happen. That was the message Chris

A shift in the timing of catalog mailings helped lead to flat second-quarter sales for Coldwater Creek, Inc.

FedEx Corp. said customer defections from other domestic and foreign document and parcel shippers and its strategic alliance with the U.S. Postal Service

The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts

A Web-based system allowing roof installation dealers to customize mailing programs has helped Butler Roof Group gain trackability and response for its