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  • Hiring Freezes on the Rise in DM Industry

    One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.

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  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • TJX To The Maxx

    Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

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  • E-mail Churn Remains Steady at 30%

    E-mail churn has remained constant for the last two years despite an increase in the number of e-mail addresses. In 2002 the annual churn rate was 31%

  • DIRECT’s annual survey shows falloff in DM expenditures

    Last year, companies allocated just under 43% of their corporate marketing budget to direct marketing, a figure that fell to 38% this year. But going

  • Consumers Resent Poor Teleservice: Survey

    Consumers are so fed up with poor customer service by phone that 60% would stop doing with a business with a company that disappointed them. And 53% would

  • Sportsman’s Guide Expects to Post Profit

    The Sportsman’s Guide Inc. expects to report third quarter total sales of approximately $37 million compared to $36.5 million one year ago. The outdoor

  • Sharper Image Posts September DM Sales Gains

    Sharper Image Corp. reported total sales of $31.3 million for September, up 47% from $21.4 million one year ago. The San Francisco firm’s catalog sales

  • LYCOS

    Terra Lycos, Barcelona, Spain U.S. headquarters, Waltham, MA www.lycos.com A directory (main results from DMOZ) and search engine (powered by FAST and

  • OVERTURE

    Overture Services Inc., Pasadena, CA www.overture.com Formerly GoTo.com. Pioneered paid-placement search. Provides paid listings to Yahoo!, MSN, Lycos,