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Middle school kids in Boston, Miami, and Tampa take a field trip this fall to see local actors perform the first chapter of Toni Morrison’s The Bluest

George Leon has been very busy saying no. The senior vp-global promotions at Sony’s Columbia Pictures said it twice for each time he said yes to partners

CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.

Those who cannot remember the past are condemned to repeat it. George Santayana Most promotions these days are well-designed and suffer, at worst, mundane

BUZZ OFF The Makeover Maven is one of my favorites in DIRECT. I also enjoy reading the replies Tom Collins receives about almost every makeover on the

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based gifts marketer is running the SEM gamut…

Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.