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Managing client projects is one of the most important parts of your business. Your profitability will live and die based on your firm’s ability to deliver

If you work anywhere in the direct marketing industry, chances are you’ve gotten an earful from friends and family about our fine business on many occasions.

I’ve said it before in these pages and I’ll say it again: I enjoy reading Vanity Fair, with its lengthy profiles of shallow celebrities. What fabulous

The deadlines are becoming more and more unrealistic. The pressure of quarterly numbers is relentless. I feel overworked and underpaid. They keep cutting

Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

InfoUSA has signed a deal to acquire Yesmail, according to infoUSA CEO Vin Gupta. Gupta declined to reveal the value of the cash transaction. Yesmail’s

FairMarket Inc., a provider of online auction and promotion technology, reported a net loss of $534,000 for the fourth quarter, an improvement over a

FairMarket Inc., a provider of online auction and promotion technology, reported a net loss of $534,000 for the fourth quarter, an improvement over a

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according