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24/7 Real Media announced on Jan. 31 that it had sold all but a minority interest in iPromotions, Inc. to a group of private investors, including the

Deluxe Corp., St. Paul, MN, had fourth-quarter 2002 net income of $52.3 million, up from $48 million in fourth-quarter 2001. The company’s revenue declined

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

It’s been six weeks since I arrived at PROMO. The first week, the January issue was in the final stages of editing. While I scrambled to figure out the

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

The Association of Promotion Marketing Agencies (APMA) has changed its name to the Marketing Agencies Association (MAA). Our members mostly have created

She is now the grande dame at an agency that sees itself as a grande dame of the promotions industry. But grand doesn’t equal staid, and Jean Mojo has

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

Most direct marketers don’t care about their brands. OK, maybe that’s a bit of an overstatement, but not by much. It’s certainly the impression we give