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Martha Stewart Living Omnimedia Inc. reported a net loss of $2 million for the fourth quarter, off 134% from net income of $5.7 million the year before.

Large marketers can increase their reach by shifting dollars originally spent on television to the Internet, a study by DoubleClick has revealed. The

Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

24/7 REAL MEDIA DUMPS STAKE IN IPROMOTIONS 24/7 Real Media, New York City, has sold all but a minority interest in iPromotions, Inc. to a group of private

The roster of marketing agencies just got bigger. Claiming it wants to tackle both traditional and alternative marketing, Los Angeles-based Mosaic Media

The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.

Concepting: Matching creative to clients’ needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment