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I’ve said it before in these pages and I’ll say it again: I enjoy reading Vanity Fair, with its lengthy profiles of shallow celebrities. What fabulous

The deadlines are becoming more and more unrealistic. The pressure of quarterly numbers is relentless. I feel overworked and underpaid. They keep cutting

Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

InfoUSA has signed a deal to acquire Yesmail, according to infoUSA CEO Vin Gupta. Gupta declined to reveal the value of the cash transaction. Yesmail’s

FairMarket Inc., a provider of online auction and promotion technology, reported a net loss of $534,000 for the fourth quarter, an improvement over a

FairMarket Inc., a provider of online auction and promotion technology, reported a net loss of $534,000 for the fourth quarter, an improvement over a

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according

America Online will start offering advertisers space on its welcome screen beginning next month. AOL is looking to the ads to increase its advertising

Sharper Image Corp. reported net income of $16.8 million, for its fourth quarter, up 46% from $11.6 million last year. Revenue for the quarter ended Jan.