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Customers know what they want on a catalog’s Web site—but they are not getting it, according to a study by list company Millard Group Inc. Millard surveyed

Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

The PMA has launched an Event Marketing Council in response to the increasingly important role event marketing plays in integrated promotion marketing

Telemarketing pioneer Lee R. Van Vechten passed away March 14 as a result of a massive heart attack. He was a co-founder of the American Teleservices

The Federal Trade Commission has granted a Direct Marketing Association petition and extended the implementation date for the abandoned-call provision

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

Last issue, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct marketing

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

In my last column, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct